Clinic "Charm" is a successful company in the market of aesthetic medicine and cosmeceuticals in Russia. With Vyacheslav An taking over as a general manager for the development and introduction of innovations in cosmetology at "Charm" Clinic, the company received a new breath for the outcome; innovations were introduced on different levels of the business: from personnel work program to scientific activity, confirmed by a series of patents.
Programs of internal corporate loyalty, developed by the general manager Vyacheslav An, have promoted the creation of a clinic team of trust, respect, and cooperation, access to modern professional knowledge, the latest developments in the field of cosmeceuticals, hardware, injection, thread and other procedures, aesthetic plastic surgery, significantly increased the motivation of staff to the collective development of new ideas, techniques, and approaches.
Thanks to this clinic "Charm" currently has five patents, including "Method of subcutaneous fat removal in the shoulder area" (â„– 27705625), "Method of blepharoplasty" (â„– 2718804), and three patents on "Method of combined liposuction."
The choice of topics for research and development of progressive therapy methods is not accidental. When introducing innovations, Vyacheslav An is used to rely not on subjective opinion but on the data, research results, and evidence base. Harmonization of the range of procedures of aesthetic medicine clinic "Charm" Vyacheslav An, general manager for the development and implementation of innovations in cosmetology, carried out with attention to the most popular patient procedures, including blepharoplasty and combined liposuction.
As an experienced manager of cosmetology innovation, Vyacheslav understood that patients' expectations of quality service change significantly. For the "Charm" clinic to continue to be a leader, it is necessary to anticipate and exceed customer expectations. To this end, a study of the clinic's patients' preferences was conducted, which showed clients' preference for minimally invasive procedures under local anesthesia with a short rehabilitation period and an immediate and long-lasting effect. Clients also preferred several procedures and minimal dietary and water-salt requirements after the procedure.
Based on these data and the available arsenal of aesthetic medicine, the design team of the clinic "Charm," headed by Vyacheslav An, began to develop a unique selling proposition and, at the same time - a protocol for the correction of excessive fat deposits in the lower third of the face.
The result of painstaking scientific research and practical work was the patent "Method of Combined Liposuction." The project team opted for the laser liposuction method, whose advantages include skin renewal due to the formation of new collagen, reduction of postoperative bleeding, and reducing the population of adipocytes, which allows for maintenance of the result for many years.
The energy of laser radiation delivered directly to the adipose tissue is absorbed by adipocytes, converted into thermal energy, and causes a local increase in temperature in the removed adipose tissue. The heat affects the adipocytes, their contents expand, and their membranes are destroyed. Thus, the adipose tissue manifests the thermal effect of the laser radiation, leading to lipodestruction.
The intercellular substance and capillaries also undergo thermal destruction. Laser lipolysis, in addition to the thermal effect, is accompanied by wave effects in the removed adipose tissue. In particular, the photoacoustic effect, which results from the rapid absorption and heating of fat cells under laser radiation, is important for lipolysis. In addition, the shockwave effect resulting from the focused, powerful laser beam causes mechanical damage to adjacent tissues.
The invention application "Method of Combined Liposuction" (priority RU2018134622 dated October 1, 2018) has been filed with the United States Patent and Trademark Office (USPTO) through Muncy, Geissler, Olds & Lowe, P.C. The application was published in the United States on April 02, 2020, and is currently under examination by the US Patent Office.
The second most popular procedure among patients is blepharoplasty or plastic surgery around the eyes. That is why its research and development were paid close attention to by the team of "Charm" Clinic under the leadership of Vyacheslav An. As a result of scientific work in 2020, "Charm" Clinic received a patent for the blepharoplasty method. The stages of surgical intervention are performed to remove excess skin of the eyelids or to remove a herniated packet of para-orbital fat from the herniated pockets in the orbital area. This method allows us to get a noticeable and durable aesthetic result of blepharoplasty surgery while reducing the rehabilitation period - this explains its popularity among patients.
The success and scientific achievements of the clinic were noticed by colleagues in Russia and abroad. "Charm" Clinic was invited to international professional experience exchange platforms in aesthetic medicine and cosmeceuticals. Vyacheslav An used every such opportunity to promote the clinic in the international arena and spread best practices and his know-how in the professional community. Since 2008, the general manager for the development and implementation of innovations in cosmetology Vyacheslav An of the clinic "Charm" annually attends professional events to find new partners and innovative developments that can be introduced into clinical practice.